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REV Capital

Content & Project Management

Balancing creativity with operational excellence, I managed both content creation and large-scale projects that directly contributed to REV Capital’s success. From launching marketing campaigns to overseeing software implementations, I ensured that every initiative was executed with precision. 

Content Creation & Brand Materials

Clear, compelling marketing materials are essential for building trust and driving conversions.

Every brochure and sales pamphlet I created was designed to do just that—engage potential clients, communicate value, and support sales efforts.

From concept to final copy, I handled the complete ideation and writing process, ensuring that each piece aligned with brand messaging, addressed client pain points, and highlighted key differentiators. Once the content was finalized, I provided detailed creative direction to designers, ensuring a seamless transition from copy to design.

The result? Professionally crafted, sales-driven materials that strengthened brand positioning and directly contributed to increased leads and conversions.

Awards & Industry Recognition

At REV Capital, my writing went beyond marketing—I played a key role in securing industry recognition by crafting winning narratives. Through strategic storytelling and detailed submissions, I successfully won prestigious awards for the company and its executives, elevating REV Capital’s reputation as a leader in the industry. 

Trishaala Ninan, Director of Marketing at REV Capital Named on SFNet’s 40 Under 40 Award List

TORONTO, ON (June 10, 2024) – REV Capital honors Director of Marketing, Trishaala Ninan, earning a coveted place on the Secured Financial Network’s ninth annual 40Under 40 Award List, recognizing her excellence in secured finance and community contributions. ‍Trishaala specializes in B2B growth, bringing over a decade of marketing and corporate communications expertise to her role. Her primary initiative with REV was to expand the company’s presence across North America. Her implementation of an...

Cassandra Prce Honored with the ABF Journal Top Women in ABL Award

TORONTO, ON (February 14, 2024) — In recognition of her remarkable contributions and leadership in the asset-based lending (ABL)industry, Cassandra Prce, Director of Risk at REV Capital, has been awarded the prestigious ABF Journal Top Women in ABL Award. This accolade celebrates Cassandra's significant impact on the ABL sector, demonstrating the power of adaptability, continuous learning, and innovative thinking in achieving professional excellence.Throughout her 16-year tenure in the factoring...

Articles & Press

From insightful articles to press features, my writing helped shape the company’s voice, educate audiences, and strengthen brand credibility. Whether covering financial trends, case studies, company milestones, or expert insights, each piece was crafted to engage, inform, and elevate REV Capital’s presence in the market.

On the Road to Innovation: Navigating the Challenges of the Transportation Industry

The transportation industry is one of the most vital industries in the world, responsible for moving goods and people across great distances. However, like any industry, it has its fair share of challenges. Transportation businesses face a number of roadblocks in their pursuit to success, including the management of accounts receivables, bad debt, and overall cashflow bumps. In this article, we explore the challenges faced by the transportation industry and ways in which these can be diminished,...

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